Author: shubhangi

Manu Shrivastava feels there has been a tectonic shift in the very concept of Pride and National Pride where India is concerned. The narrative on Pride has, more often than not, been hugely politicised by factions in power and persistently. Referring to the contemporary scene in the light of India’s iconic cultural ambassadors, she says these are the ones who have actually defined the true India. Swami Vivekananda is one of India`s better known cultural ambassadors who introduced Hinduism to America way back in 1893 The definitions of cultural heritage and history have changed drastically over the last decade. As…

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Ruchi Verma explains that in recent times, cultural diplomacy has become an important pillar of Indian foreign policy. PM Modi tweaked Indian diplomacy by incorporating new elements of soft power. These include Samman (dignity), Samvaad (dialogue), Samriddhi (shared prosperity), Suraksha (regional and global security), and Sanskriti evam Sabhayata (cultural and civilisational links) and all are in sync with India’s larger political and economic goals. Dr. Moxraj (in yellow Kurta) was one of the 162 teachers sent on diplomatic missions across the world to create awareness about traditional Indian culture Cultural diplomacy is one of the oldest forms of diplomacy where…

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With more than 1,800 movies a year through major centres of film production, India’s multi-billion dollar industry serves not just as a fan medium but is a global force. Pioneering film-makers like Raj Kapoor followed by many others, occupy a pride of place on the medium’s desktop as great cultural ambassadors. Kriti Kalra asserts that cinema has played a stellar role in keeping the Indian diaspora rooted to its origins. Raj Kapoor, India’s first cultural ambassador from the world of cinema during his visit to Russia Cinema is one of the most effective ways to create change and Indian cinema,…

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Vedika Jain buttresses her point about how the current Indian Prime Minister Narendra Modi has taken the lead in bolstering India’s presence on the world stage and how his sterling contribution as cultural ambassador is intertwined with the country’s growth. From organising to executing, Modi has redefined global leadership and shaping up history, she points out. International Yoga Day celebrations led by PM Modi One of the most charismatic and popular leaders of all times, not just in India but globally, India’s Prime Minister Narendra Modi’s every act and decision has been nothing but a step in furthering India’s leadership…

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Pointing out how Gandhi’s beliefs and principles are celebrated across the world, Anushka Singh makes out a case that the Indian ethos essentially is all about the Mahatma’s legacy and how his philosophy has found takers across the world that included luminaries like Martin Luther King and Albert Einstein. The UN bringing out a postal stamp on Gandhi is proof of his universal appeal. Modi paying homage to Mahatma Gandhi on his 150 th birth anniversary at the Sabarmati Ashram, Ahmedabad in 2019 If there is one person who is synonymous to India, it’s Mahatma Gandhi. It won’t be wrong…

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Perpetuating the Pravasi Bharatiya Divas concept, the Modi-led government has motivated the Indian community overseas to reconnect with their Indian roots. It has transformed the Indian diaspora into a ‘strategic asset’ and in playing the role of facilitator in globalising the Indian trade/export through their global network. The efforts are paying dividends and it is evident in the way the world eyes India today, says Nikita Shastri. . Pravasi Bharatiya Divas celebrations in India It isn’t without reason that Prime Minister Narendra Modi considered the Indian Diaspora as an asset at a time when few even imagined to do so.…

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To be politically correct is passe. India doesn’t hesitate to call spade a spade now. For the first time, bold movies representative of the public’s change in stance and need, are being created across India and data on similar lines generated in media platforms by independent creators, asserts Manu Shrivastava with a plethora of examples to prove that the narrative is changing across all spheres. PM Narendra Modi with world leaders at an informal Brics meeting in China For India to have a phenomenal line-up of cultural ambassadors and from time immemorial is not a surprise. After all, India is…

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